Tyres and Alloys Online Shop

#case
Russia
Main Features
  • Nationwide delivery
  • Seasonality

Advertising campaigns were launched in July 2015

Website: mosautoshina.ru

# Problems

- To attract customers to various product groups
- To increase sales through ppc services, to reduce transaction cost

# Solutions

Major focus was put on PLA, search campaigns and remarketing. AdWords account structure was completely modified and considerably expanded. New shopping campaigns were launched.

Dynamic remarketing in Google AdWords and smart banners in Yandex.Direct are used in the project. Such tools as contextual advertising on Avito.ru and dynamic remarketing in MyTarget were connected much later.

Tools

Yandex Direct Search Ads

Remarketing AdWords

Google Analytics

AdWords Search Ads

GTM

Google Data Studio

Read more
Results
  • More than

    101%Increase in paid traffic

  • More than

    144%Increase in the number of transactions

  • More than

    21%Increase in transaction rate

  • More than

    8%Increase in average time on the website

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With UKRAINIAN ADVERTISING AGENCY
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Type of service
Budget guidelines
USD
  • USD
  • ГРН
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