Hotspot School of English

#case
Kharkiv
Main Features
  • High tuition fee
  • Expulsion of students
  • Entrance exams
  • Hardcore education

Advertising campaigns were launched in August 2015

Website: hotspot.school

# Problems

To attract new students to various language level courses.
To increase the site traffic and average time on website

# Solutions

Tracking users behaviour and registrations with Google Analytics was set. Yandex.Metrica and WebVisor were added to gain a better understanding of users behaviour.

Major focus of advertising activities was put on Facebook.

Advertising campaigns were created with the aim of attracting visitors to the website, acquainting them with the information about the school, persuading them to take the online test.

An online test form was created and introduced on the school’s website.

Tools

Remarketing AdWords

Facebook ads

GDN

Instagram ads

Google AdWords Search

Google Analytics

Read more
Results
  • More than

    120%Increase
    in website traffic

  • More than

    400Graduates

  • More than

    94%Increase
    in average time
    on website

Oksana Veremey Hotspot Owner/Co-Founder

To begin with, Ukrainian Advertising Agency is a team of professionals who not only do their job well but also can properly communicate with their customers, thereby maximizing efficiency. This is a case where you can safely work together and fully trust their solutions and strategy because they really produce results. Significantly, UAA specialists analyze thoroughly data and efficiency.

They always try to offer new more effective solutions (they make audience analysis, select carefully targeting options, minimize the cost). UAA specialists are serious about their personal competence. They develop professionally and we, in turn, develop with them. This is great that our own goal becomes our common goal.

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